This course studies the character and importance of the marketing process, its essential functions, and the enterprises that use these functions. This course will focus on marketing management, distribution channels, selling trends, consumer behavior, pricing, promotions, and marketing research.
- Manager: Komati Durgaprasad
- Manager: Dawood Shariff
- Manager: Karthikeyan Veera
- Teacher: Rameshwaran Byloppily